Honesty is our dedication to transparency within our formulations and business intentions. Our intentions encompass our ethical and moral standards, which is the guiding light to embrace our relationship with you and everyone that crosses our path. Purana’s products are created solely with the purest and most effective ingredients, sourced sustainably and ethically from all around the world. Honesty is invaluable to us and it is our promise to never cut corners for profit because your well-being is of the utmost importance for us.
Love and compassion is our commitment to you–our consumer and our friend. We believe in inspiring beauty through confidence and infusing love into not only our brand, but also our relationships. Purana exists to make you feel whole, centered, confident and brave. Our formulations are driven by the deepest and truest form of love to give you the healthiest and most radiant skin. We want you to fall in love with your skin everyday, inspiring confidence that shines light onto the lives of everyone around us.
Accountability is our dedication to our words, actions, results, and impact. At a foundational level, we are accountable for the quality and efficacy of every product we launch. This means we only select the finest ingredients that will give your skin that healthy luminous glow. We care and are grateful for each and every one of you, and we are wholly accountable to communicate it flawlessly through our actions and conversations by delivering exceptional experience for you. We are accountable for our impact on this planet and we pledge to always be intentional in all sourcing practices, working only with vendors with sustainable and ethical processes and always work towards minimizing our carbon footprint. Last, and most importantly, we are a strong and courageous brand; this translates to everything we do, it is our way to inspire beauty in our lives. At the heart of Purana is our commitment to balance purpose with profit. Together, with your support we are empowered to become a vessel towards the betterment of the world for our future generations.
At Purana, we are citizens of the world who are devoted to make a lasting impact in our community and our planet. We aspire to be a brand that promotes authenticity, compassion, love and hope by creating a movement and community of people who embody true generosity towards a purpose that is much bigger than us alone.
We believe that children are the future–yet, so many are unable to reach their utmost potential because they were born into less than ideal circumstances. Our philanthropic efforts aim to not only help the environment, but also these children who deserve second chances. Every child we help will then create a positive impact for their future generations, initiating a ripple effect for a brighter future.
In supporting the well-being of our future generations, we believe in improving the health of our planet for generations to come. Our children deserve a safe, clean, and thriving home that can support healthy nutrition and clean air to breathe. To support our mission and beliefs, we have chosen to partner with three charity organizations that focus on our core initiatives. We begin with gifting 30% of profits and our intent is to one day be allocating at least 50% of profits towards these initiatives.
Children are our future but today there are billions of children worldwide who are living in crisis–living below the poverty line where they have no access to daily meals, clean water, clothing, safe homes, and education. This is what every child deserves. Plan International Canada is dedicated to work for and with children, community members, and governments so children around the world can live abundantly, which is their innate rights. With gender equality as a foundational objective, Plan International Canada works to tackle the root causes of gender inequality and remove the barriers that keep children, specifically girls, from reaching their full potential. Plan International Canada focuses on the areas where girls have always “taken the backseat” when it comes to opportunities for advancement.
In 2020, Plan International Canada has reached more than 73 million children around the globe, in over 75 countries, improving access to education, healthcare, child protection, safety during crisis, water and sanitation, economic empowerment, and youth engagement.
Donation distribution: 81% of our donation goes directly towards programs benefiting children and their families.
The world’s rainforests and oceans are called the “Lungs of the Earth.” When forests are cleared and burned, the carbon emission ends up in the atmosphere. While planting new trees is always encouraged, it takes at least 10 years before these trees are able to absorbed carbons in our atmosphere. Therefore, protecting trees in rainforests and stopping deforestation is the natural solution to climate change and improving the health of our planet. Nearly 70,000 acres of tropical rainforest are lost to deforestation every day. Accounting for up to 15% of the net global carbon emission each year, this is the same amount of carbon that every car, truck, bus, plane, ship, and train produces each year. One Tribe Global works with numerous rainforest conservation groups around the globe such as Sumatra, Amazon, Mexico, San Juan, Brazil, and more to prevent deforestation. By doing so, they are actively decreasing emissions. When we protect these forests, we are protecting all the natural habitats, endangered species, and indigenous lands within the forest.
Donation distributions: 100% of our donation goes directly towards working with other rainforest conservation groups, local tribes and government officials to protect rainforests around the globe.
Oceans cover 71% of the globe. They are vast, but not immune to human influence. Throughout the years, we have altered and destroyed marine ecosystems and driven million-year-old species to the brink of extinction. Only 4% of the ocean remains unaffected by human activity and malpractice. We are destroying our oceans through pollution and by overfishing. These activities threaten marine habitats, the balance of the ocean ecosystem, and human health and livelihood. Oceana is the world’s largest advocacy organization focused solely on ocean conservation. Through measurable science-based campaigns and policy creation, they are dedicated to protecting and restoring the world’s oceans on a global scale to make our oceans as rich, healthy, and abundant as they once were. Oceana works directly with government officials and policymakers all around the globe to campaign and create policies that directly save our oceans. Since 2001, Oceana has protected nearly 4 million square miles of ocean habitat. From stopping bottom trawling, protecting sea turtles from commercial fishing equipment, implementing responsible fishing practices, to ending the use of single-use plastics, Oceana has been a leader in protecting and restoring marine biodiversity and abundance.
Donation distribution: 80% of our donation goes directly to campaigns and programs that aid in the improvement of our oceans.
Copyright © 2018 Purana - All Rights Reserved.