Our formulation integrity

REAL SKIN, REAL TALK

No filters, No fillers, No botox, No facelifts.

Behind every face is a story - of quiet frustration, of late-night mirror standoffs, wondering if anything will ever work well enough to trust.

This is the story of a real person reclaiming her reflection. Honest. Unfiltered. More beautiful than perfection ever could be.

She turned to Purana not for perfection, but for peace and hope. What happened next wasn’t magic. It was consistency, care, and skin that finally feels safe.

At Purana, we don’t promise miracles, we promise momentum. Small shifts, steady healing.

Come closer. Listen to your skin. Let's begin your healing journey together.

Letters of love and gratitude

After 5 short days, I am already seeing results. I have replaced my 5 step routine with one simple product. It is quite literally a magic eraser for your face!

Dawn-Marie

Nothing has ever worked like this before. This is going to be a worldwide sensation!

Kim F, 50

My skin looked brighter and refreshed almost instantly. After a few days, it's softer and more even, and now I don't want to go a day without it. It's expensive but I can really see the difference in my skin so for me it's worth it.

Sara T

This is the holy grail of skincare! I'm way overdue for my monthly in clinic treatments and I don't even feel like I need it because my skin is so beautiful!

Jenna V, 39

My skin instantly looks more plumped and radiant.

Aimee P, 33

It's by far the best skincare product that Ive used. The ingredients are good for my skin and it's worth every penny! I can't go without it.

Ara M

I didn't think Eternal Youth would be as effective as my medical grade retinols etc but when I went for Visia skin analysis, every metric has improved and all I was using was Eternal Youth. It single handedly replaced my 6 step medical grade process. Everyone should be on this magic potion.

Courtney B, 36

Eternal Youth is transforming my skin to become healthier and younger looking. I can see what the hype is all about!

Sandra L, 65

Just after 2 weeks my skin looks younger, more radiant, and diminished fine lines.

Renu A, 51

I absolutely love that it replaces all the other skincare products and it addresses so many skin concerns.

Susie R, 50

Eternal Youth is magic in a bottle as claimed. It gives me the glass skin everyone raves about.

Amy A, 37

I get so many compliments on how radiant my skin looks and it makes me feel confident not having to wear makeup anymore.

Lisa M, 45

The one step system is the winning formula. No more layering cream after cream and I see the results of multiple products by using this concentrate.

Diana B, 62

My skin looked better within days! it's light, non greasy and actually does something for my skin. It is expensive but a little goes a long way.

M Carter

My skin transformation is absolutely amazing. I no longer cringe when I looked in the mirror, now I smile and thank Purana every day for this new transformation I am seeing.

Wendy P, 67

I'm thrilled with the results! This is now my staple skincare product as I'm watching my skin improve each week.

Jessica F

Eternal Youth has everything your skin needs to thrive

Sour Cherry Water

Increases the skin’s collagen and elastin synthesis by 32%

Pre and Probiotics

Restores optimal skin microbiome

Peptides & Ceramides

Strengthens skin’s protective barrier and tightens pores

Multivitamins Complex

Reduces dark eye circles and restores skin elasticity and firmness

Stem Cells

Stimulates skin's growth factor to rebuild internal skin structure and improve texture

Plant Retinol

Smoothes wrinkles and fine lines

Vitamin C

Reduces dark spots and hyperpigmentation

Antioxidants

Neutralizes free radicals and external pollution

Hyaluronic acid & Niacinamide

Deeply hydrating, moisturizing, and nourishing

Exfoliating Acids & Enzymes

Increases cell turnover and regeneration

 

Our 3.3.3 Promise

The 3 Proven Pillars

CLEAN | Our commitment to clean formulation is next level. For personal care products, the United States restricts only about a dozen ingredients, in Canada around 250 ingredients  Read More

Targets 3 Root Causes of aging

Eternal Youth's 25 clinically proven active ingredients targets 3 root causes of aging:1. Loss of Collagen and ElastinOur intentionally chosen active ingredients work synergistically to improve the health  Read More

See results in 3 weeks

Experience the transformation that starts to unfold in as little as 3 weeks. What you can expect:1. Your skin looks noticeably more radiant and glowy.2. Your skin tone  Read More

We care about you, our world, and everything in it

Meet Our Founder

JANE GOLDRUP - FOUNDER

"My skin is very sensitive to most things, it has always been very challenging to find products that are truly clean and at the same time improve my skin. I've tried many different products but only ended up with damage to my skin barrier and more irritation. I was so frustrated with brands claiming to be clean but when I look at their ingredient list, it is appalling. This left me with no choice but to create Eternal Youth."