OUR GUIDING PRINCIPLES

Honesty

Honesty is our dedication to transparency within our formulations and business intentions. Our intentions encompass our ethical and moral standards, which is the guiding light to embrace our  Read More

Love and Compassion

Love and compassion is our commitment to you–our consumer and our friend. We believe in inspiring beauty through confidence and infusing love into not only our brand, but  Read More

Accountability

Accountability is our dedication to our words, actions, results, and impact. At a foundational level, we are accountable for the quality and efficacy of every product we launch.  Read More

Our Giving Initiatives

At Purana, we are citizens of the world who are devoted to make a lasting impact in our community and our planet. We aspire to be a brand that promotes authenticity, compassion, love and hope by creating a movement and community of people who embody true generosity toward a purpose that is much bigger than us alone. 

We believe that children are the future–yet, so many are unable to reach their utmost potential because they were born into less than ideal circumstances. Our philanthropic efforts aim to not only help the environment, but also these children who deserve second chances. Every child we help will have the opportunity to create a positive impact for their future generations, initiating a ripple effect for a brighter future. 

In supporting the well-being of our future generations, we believe in improving the health of our planet for generations to come. Our children deserve a safe, clean, and thriving home that can support healthy nutrition and clean air to breathe. To support our mission and beliefs, we have chosen to partner with charity organizations that focus on our core initiatives. We begin with allocating 30% of profits and our intent is to continue to increase our allocation percentage.

Charities we support

Compassion Canada

Supporting our children of the worldChildren are our future but today there are billions of children worldwide who are living in crisis–living below the poverty line where they  Read More

One Tribe

Supporting our rainforests - the lungs of our worldThe world’s rainforests and oceans are called the “Lungs of the Earth.” When forests are cleared and burned, the carbon  Read More

Oceana

Supporting our oceans - the beating blue heart of our worldOceans cover 71% of the globe. They are vast, but not immune to human influence. Throughout the years,  Read More