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Our Guiding Principles as a Responsible Brand

Honesty

Honesty is our dedication to transparency within our formulations and business intentions. Our intentions encompass our ethical and moral standards, which is the guiding light to embrace our relationship with you and everyone that crosses our path. Purana’s products are created solely with the purest and most effective ingredients, sourced sustainably and ethically from all around the world. Honesty is invaluable to us, and it is our promise to never cut corners for profit because your well-being is of the utmost importance for us.

Love and Compassion

Love and compassion is our commitment to you–our consumer and our friend. We believe in inspiring beauty through confidence and infusing love into not only our brand, but also our relationships. Purana exists to make you feel whole, centered, confident and brave. Our formulations are driven by the deepest and truest form of love to give you the healthiest and most radiant skin. We want you to fall in love with your skin every day, inspiring confidence that shines light onto the lives of everyone around us.

Accountability

Accountability is our dedication to our words, actions, results, and impact. At a foundational level, we are accountable for the quality and efficacy of every product we launch. This means we only select the finest ingredients to give your skin that healthy luminous glow. We care and are grateful for each and every one of you, and we are wholly accountable to communicate it flawlessly through our actions and conversations by delivering an exceptional experience for you. We take ownership of our impact on this planet, and we pledge to always be intentional in all sourcing practices, working only with vendors with sustainable and ethical processes and we always work toward minimizing our carbon footprint. Last, and most importantly, we are a strong and courageous brand; this translates to everything we do; it is our way to inspire beauty in our lives. At the heart of Purana is our commitment to balance purpose with profit. Together, with your support we are empowered to become a vessel towards the betterment of the world for our future generations.

Our Guiding Principles as a Responsible Brand

Honesty

Honesty is our dedication to transparency within our formulations and business intentions. Our intentions encompass our ethical and moral standards, which is the guiding light to embrace our relationship with you and everyone that crosses our path. Purana’s products are created solely with the purest and most effective ingredients, sourced sustainably and ethically from all around the world. Honesty is invaluable to us, and it is our promise to never cut corners for profit because your well-being is of the utmost importance for us.

Love and Compassion

Love and compassion is our commitment to you–our consumer and our friend. We believe in inspiring beauty through confidence and infusing love into not only our brand, but also our relationships. Purana exists to make you feel whole, centered, confident and brave. Our formulations are driven by the deepest and truest form of love to give you the healthiest and most radiant skin. We want you to fall in love with your skin every day, inspiring confidence that shines light onto the lives of everyone around us.

Accountability

Accountability is our dedication to our words, actions, results, and impact. At a foundational level, we are accountable for the quality and efficacy of every product we launch. This means we only select the finest ingredients to give your skin that healthy luminous glow. We care and are grateful for each and every one of you, and we are wholly accountable to communicate it flawlessly through our actions and conversations by delivering an exceptional experience for you. We take ownership of our impact on this planet, and we pledge to always be intentional in all sourcing practices, working only with vendors with sustainable and ethical processes and we always work toward minimizing our carbon footprint. Last, and most importantly, we are a strong and courageous brand; this translates to everything we do; it is our way to inspire beauty in our lives. At the heart of Purana is our commitment to balance purpose with profit. Together, with your support we are empowered to become a vessel towards the betterment of the world for our future generations.

Our Giving Initiatives

At Purana, we are citizens of the world who are devoted to make a lasting impact in our community and our planet. We aspire to be a brand that promotes authenticity, compassion, love and hope by creating a movement and community of people who embody true generosity towards a purpose that is much bigger than us alone. We believe that children are the future–yet, so many are unable to reach their utmost potential because they were born into less than ideal circumstances. Our philanthropic efforts aim to not only help the environment, but also these children who deserve second chances. Every child we help will then create a positive impact for their future generations, initiating a ripple effect for a brighter future. In supporting the well-being of our future generations, we believe in improving the health of our planet for generations to come. Our children deserve a safe, clean, and thriving home that can support healthy nutrition and clean air to breathe. To support our mission and beliefs, we have chosen to partner with charity organizations that focus on our core initiatives. We begin with allocating 30% of profits and our intent is to one day be contributing more towards these initiatives.