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Our Sustainability Initiatives

At Purana, we recognize that we have an obligation to our stakeholders and to our future generations to address all aspects of sustainability. Beauty and sustainability should be one and the same; we are here to Inspire Beauty Through Confidence. Sustainability should be supported and restored with pure intention; our values and sustainability practices interlace with every element of our brand. From our environmentally friendly production processes, sustainable packaging, clean formulations, and ethical human resource management, we always ensure to enhance human health and quality of life while improving this planet we all call home. 

Our Sustainability Initiatives

At Purana, we recognize that we have an obligation to our stakeholders and to our future generations to address all aspects of sustainability. Beauty and sustainability should be one and the same; we are here to Inspire Beauty Through Confidence. Sustainability should be supported and restored with pure intention; our values and sustainability practices interlace with every element of our brand. From our environmentally friendly production processes, sustainable packaging, clean formulations, and ethical human resource management, we always ensure to enhance human health and quality of life while improving this planet we all call home. 

Our Sustainability Pillars

  • Clean Formulation

    • All of our active ingredients are biotechnology ingredients. They are grown in the lab but are identical to what is found in nature without exposure to any pollutants. These ingredients have significantly lower environmental impact and require less resources that are normally required in farming.
    • We go above and beyond the required regulations for clean beauty and eliminate any toxic ingredients that could potentially have a negative impact on your health.
    • Our products are Vegan, Gluten-free, non-GMO, Palm Oil free, and cruelty free across all stages of the development process from the individual ingredients to the final formulation. 
  • Sustainable packaging

    • Our packaging and shipping materials are eco-friendly and made from 98% recyclable materials; we are actively working towards our goal of 100% recyclable. 
    • We are partnered with Pact as our recycling partner.
    • We provide carbon neutral, net-zero shipping on all our shipments through our trusted shipping partners, Sendle and Shopify Planet.
  • Environment

    • We only work with vendors with sustainable practices for both manufacturing and farming of raw materials to minimize our carbon footprint and reduce water consumption. 
    • We cut out any middleman throughout our procurement practices to reduce carbon footprint in our supply chain.
    • Our products are designed to be multifunctional and will eliminate many products used in a multi-step skincare routine reducing waste and contributing to a healthier planet.