Our Founder

I was born and raised in Indonesia, where the beauty of nature was my playground. Surrounded by plush landscape full of flowers and plants of every color imaginable, it gave me a deep appreciation of nature's healing potency. 

With a history of very sensitive skin and reactive skin type, I wasn't able to find products that gave my skin the love it deserves; using products that only led to more irritated skin. Since then, I spent years researching and studying some of the most nutrient dense botanicals for their nourishing properties. I believe in going back to our roots, using only the purest ingredients without any fillers or toxins to heal damaged and aging skin.

The cornerstone of our formulation was choosing ingredients that have been known for centuries to heal many ailments but are also backed by science and clinically proven to improve the health of our skin from within. This led me to a beautiful innovation and gave me the skin that captured the attention of those who crossed my path. 

My deepest passion is to inspire beauty through confidence. I believe when we are in love with our skin, we radiate love to everyone around us. Through Purana, I want to make an impact in our community, to be the beacon of love and hope for our future generations.

The inception of Purana Skincare allowed me to sophisticatedly formulate a line that is luxurious and one that softly envelops my skin at the beginning and end of every day. One that is simple to use yet highly effective in delivering outstanding performance for the most beautiful, healthy, and youthful looking skin.

I am grateful to share this with you and humbled to be alongside you in this journey, as we go home to the simplicity of nature and to appreciate the beauty of humanity.

With love, 

Purana Skincare | inspire beauty through confidence

The Meaning Behind Purana

The word Purana originates from ancient Sanskrit texts - timeless writings that hold sacred wisdom about how the world works and how life flourishes in harmony with nature. Inspired by this philosophy, Purana Skincare was born from a desire to reconnect with the origins of healing - the medicine that God created for us, the kind our bodies instinctively recognize and respond to.

We select ingredients whose roots trace back thousands of years, celebrated across ancient cultures for their ability to restore, renew, and deeply nourish. Through modern biotechnology and clinical science, we transform these time-honoured botanicals into potent actives that work in perfect synergy with your skin - to repair, rejuvenate, and protect from within.

Purana embodies the harmony between ancestral wisdom and modern innovation - a revival of nature’s original intelligence elevated by science to help your skin truly heal and thrive. It is the convergence of purity and performance that has allowed us to create a skincare line once only dreamed of.

At Purana, we believe in inspiring beauty through confidence - bringing love into your days and meaning into the world. We pursue perfection with purpose, eliminating thousands of ingredients that could compromise your health while ensuring every formula delivers unmatched performance. We are obsessively clean, holding ourselves to standards that far exceed what is traditionally accepted in skincare.

Our mission extends beyond skin. Making an impact and serving humanity is at the heart of who we are. As a Certified B Corporation, 30% of our profits are dedicated to philanthropic efforts that uplift children and restore the environment. We exist to balance purpose with profit - and by choosing Purana, you become part of that movement for lasting change.

Purana is more than skincare - it is a story of devotion, healing, and hope. A return to what is real, pure, and powerful.