Our Story
The word 'Purana' means a collection of ancient sacred writings that hold powerful knowledge of the world. We believe in giving love to our skin that embodies the healing potency of nature and using nutrient dense botanicals rooted in thousands of years of history, in the most ancient of cultures to nourish every layer of your skin. We deeply appreciate the therapeutic wisdom that nature has given us. Both scientific discovery and modern technology have enabled us to design a skincare line that was once only a fantasy.
At Purana, we believe in inspiring beauty through confidence. We want to bring love into your days and meaning into the world. Our ethos and our pledge to you is to create a delicate intermingling of the science of creation and the beauty that resides within you. We strive for nothing less than perfection with our products, eliminating thousands of ingredients that could have a negative impact on your health while delivering optimal performance. We are obsessively clean, and we believe in standards that go above and beyond what is traditionally acceptable in the skincare industry. Our aspiration is to be part of a much larger movement that promotes honesty, authenticity, generosity, and compassion.
At Purana, making an impact and serving humanity is at the heart of our brand. We will endlessly push our boundaries to balance purpose with profit. With 30% of profits dedicated to philanthropic efforts, we strive to make a lasting change. You are a part of that change by becoming part of our family.
Our Story
The word 'Purana' means a collection of ancient sacred writings that hold powerful knowledge of the world. We believe in giving love to our skin that embodies the healing potency of nature and using nutrient dense botanicals rooted in thousands of years of history, in the most ancient of cultures to nourish every layer of your skin. We deeply appreciate the therapeutic wisdom that nature has given us. Both scientific discovery and modern technology have enabled us to design a skincare line that was once only a fantasy.
At Purana, we believe in inspiring beauty through confidence. We want to bring love into your days and meaning into the world. Our ethos and our pledge to you is to create a delicate intermingling of the science of creation and the beauty that resides within you. We strive for nothing less than perfection with our products, eliminating thousands of ingredients that could have a negative impact on your health while delivering optimal performance. We are obsessively clean, and we believe in standards that go above and beyond what is traditionally acceptable in the skincare industry. Our aspiration is to be part of a much larger movement that promotes honesty, authenticity, generosity, and compassion.
At Purana, making an impact and serving humanity is at the heart of our brand. We will endlessly push our boundaries to balance purpose with profit. With 30% of profits dedicated to philanthropic efforts, we strive to make a lasting change. You are a part of that change by becoming part of our family.
A Letter from Our Founder
I was born and raised in Indonesia, where the beauty of nature was my playground. Dances underneath warm trickles of the rain, surrounded by colourful landscape full of flowers and plants of every hue imaginable, gave me a deep appreciation of nature's innate healing potency.
With a history of very sensitive and reactive skin type, I was unable to find products that gave my skin the love it deserves; using products that only led to more irritated skin. Since then, I spent years researching some of the most nutrient dense, history-laden plants known to heal damaged and aging skin. This led to a beautiful innovation and gave me skin that captured the attention of those who crossed my path.
My deepest passion is to continue to design a skincare line that embodies my story and illustrates the importance of well-being and natural beauty. I wanted to craft and sophisticatedly formulate a line that is luxurious, one that would softly envelop my skin at the beginning and end of every day. One that is simple to use yet highly effective in delivering outstanding performance for the most beautiful, healthy, and youthful looking skin.
This, I want to share with you, and I want to be alongside you in this journey as we go home to the simplicity of nature and to appreciate the beauty of humanity.
With love,
Jane
