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BACK BY POPULAR DEMAND IN CASE YOU MISSED OUR HOLIDAY SALE | ENJOY $77 OFF PER BOTTLE OF ETERNAL YOUTH 40ML | USE CODE "ONEDAY" AT CHECKOUT | RECEIVE A FREE TRAVEL SIZE WHEN YOU BUY 2 OR MORE | ONLY VALID ON DECEMBER 12. 2024

Eternal Youth | Advanced Rejuvenation Concentrate

Eternal Youth | Advanced Rejuvenation Concentrate

Regular price $488.00 CAD
Regular price Sale price $488.00 CAD
Sale Sold out

Imagine falling in love with your skin all over again. Eternal Youth was developed with the philosophy that our skin has the powerful ability to revitalize and rejuvenate itself when nurtured with the right balance of nutrients.

With over 100 active vitamins, minerals, amino acids, fatty acids, and proteins, it is a skincare powerhouse that redefines your skincare routine. Say goodbye to the overwhelm of cluttered shelves because Eternal Youth replaces at least 10 products without compromising effectiveness.

Finally, the one step routine that really works.

Less product, less waste, healthier skin, healthier planet.

 

**All orders will be shipped via UPS or Purolator within 1-2 business days**

**For timely Christmas delivery, kindly place your order by December 5th**

Key Ingredients

  • 01. Sour Cherry Water
  • 02. Stem Cells
  • 03. Dual Acting Peptides
  • 04. Stabilized Vitamin C
  • 05. Pre and Probiotics
  • 06. Niacinamide
  • 07. Multivitamin Complex
  • 08. Skin Identical Ceramides
  • 09. Non-irritating Plant Retinol
  • 10. Bioavailable Antioxidants
  • 11. Exfoliating Acids & Enzymes
  • 12. Hyaluronic Acid

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Our Formulation Integrity

Inspire beauty through confidence

Feeling overwhelmed and frustrated with your current skincare routine because you're not seeing results? With Eternal Youth, your skin transformation begins in as little as 3 weeks.

Welcome to Purana Skincare, where skincare becomes transformative. Together, let's redefine beauty and inspire confidence that changes lives.

Our 3.3.3 Promise

CLEAN | Our commitment to clean formulation is next level. For personal care products, the United States restricts only about a dozen ingredients, in Canada around 250 ingredients  Read More

Eternal Youth's 25 clinically proven active ingredients targets 3 root causes of aging:1. Loss of Collagen and ElastinOur intentionally chosen active ingredients work synergistically to improve the health  Read More

Experience the transformation that starts to unfold in as little as 3 weeks. What you can expect:1. Your skin looks noticeably more radiant and glowy.2. Your skin tone  Read More

Collapsible content

What is Eternal Youth

In life, you can't walk around with filters on, until now. Eternal Youth's highly concentrated formula is your real life filter because it gives you such noticeable radiance people can't help but compliment you.

For thousands of years, living water is considered a symbol of nourishment and renewal. Sour cherry water is known as living water because it is clinically proven to increase the skin's collagen and elastin synthesis by 32%. This exceptional water was chosen as the foundation of Eternal Youth because when combined with 25 powerful biotechnology active ingredients and 7 intentionally chosen botanical oils, it gives you complete skin transformation with no fillers and only the best for your skin.

Each active ingredient in Eternal Youth's pH balanced formula is clinically proven to support skin regeneration at the cellular core to deeply nourish your skin, delivering lasting results and renewed vitality.

With the collaboration of top chemists and doctors, our founder spent 5 years developing this transformational formula. Faced with many challenges, she was steadfast in her vision to create a product that replaces every serum, toner, essence, facial oil, day cream, night cream, and eye cream while delivering distinct undeniable results. After 60 prototypes, Eternal Youth does exactly that.

In one simple step, Eternal Youth delivers the results of a multi-step routine giving you a captivating complexion that glows with ageless radiance. 

How are we different than other brands

1. We are next level clean. In addition to thousands of ingredients that could cause negative impacts to your health, Eternal Youth is free from all glycols, phenoxyethanol, palm oil, and fillers. These ingredients are highly inflammatory and are endocrine disrupters.

2. Eternal Youth replaces at least 10 products in your skincare routine, these are: toner, day cream, night cream, retinol, vitamin C, hyaluronic acid, exfoliating acids, peptides, ceramides, antioxidant serum, face oil, and many more.

3. Eternal Youth delivers the results of a multi-step routine, in one simple step. By using less products, there is less chance of irritations caused by chemical interactions from layering products not meant to be used together. Less products also means less packaging and carbon footprint throughout the supply chain, which means you are also contributing to the well-being of our planet.

4. Eternal Youth is a waterless formula. We have replaced water with sour cherry water because water doesn't deliver any benefits to your skin. Our proprietary technology extracted the complete nutrition of whole sour cherry fruit without the addition of water delivering concentrated nourishment that is 100% bioavailable to your skin.

5. Eternal Youth is an adaptable formula. It is designed to target the root causes of aging and to reverse the damage of your skin cells. It improves how your skin functions internally to rejuvenate and balance your skin. If your skin is dry and dehydrated, it will nourish it with an abundant amounts of moisture and hydration. If your skin is oily, it will balance your skin. When your skin cells are functioning at its best, your skin will be at its healthiest regardless of your skin type.

6. Purana Skincare was founded on the premise of giving back to our community. We are allocating 30% of profits toward charity organizations that focus on providing education and healthcare funding for children who live in underserved communities and organizations that focus on improving the health of our planet.

What makes Eternal Youth so effective

1. Eternal Youth is a waterless formula. We consider water as a filler because it doesn't deliver any benefits to your skin, and we replaced it with sour cherry water. Our proprietary technology extracted the complete nutrition of whole sour cherry fruit without the addition of water delivering concentrated nourishment that is 100% bioavailable to your skin. This is the foundation of Eternal Youth as it increases the efficacy of all the other active ingredients.

2. Eternal Youth is designed to maintain the pH level of your skin at its optimal level throughout the day. When your skin is pH balanced it is able to heal and glow from within.

3. There is absolutely no fillers in the formulation. Every single ingredient in Eternal Youth was chosen to do a specific job at the perfect concentration delivering noticeable and long lasting results for your skin.

4. We use an innovative delivery system of active ingredients made from different types of fruits and plants instead of a harmful delivery system like phenoxyethanol that is found in too many skincare products. Our non-toxic delivery system acts as a carrier that delivers active ingredients where they are needed the most in your skin.

5. All 25 of our active ingredients deliver results that are clinically proven and work synergistically to supercharge the efficacy of the formulation as a whole to improve your skin's health from within.

How does it improve your skin

Eternal Youth is not your normal skincare but getting compliments on your skin will be a normal part of your day. It is your personal confidence booster.

How it works to improve your skin:

  • Increases cell turnover and regeneration for healthy radiance.
  • Potent antioxidant that neutralizes free radicals and pollution to prevent skin damage and delay aging. 
  • Revitalizes skin stem cells for an improved skin texture and structure. 
  • Deeply hydrating, moisturizing, and nourishing for plump and healthy-looking skin.
  • Restores skin elasticity and firmness for youthful looking skin. 
  • Strengthens skin protective barrier and restores optimal skin microbiome for a brighter and healthier complexion. 
  • Smooths wrinkles and fine lines by stimulating collagen and elastin production.
  • Reduces dark spots, scars, and hyperpigmentation for an even toned complexion. 
  • Reduces dark eye circle and puffiness for a rejuvenated complexion.
  • Anti-inflammatory and calms irritated skin. 
  • Tightens pores and purifies the skin.

You vs all the chemicals you can't pronounce

The personal care industry is not a very strictly regulated industry. There is a lot of misinformation circulating on the internet and big brands with big marketing budgets have skewed consumers perception of what clean truly means. Going beyond the USA, Canada, and the EU safety regulations, we have restricted over 1600 ingredients that could pose a potential risk to your health.

In addition, we have restricted 3 additional ingredients that are very commonly used by the majority of clean brands but are harmful to your health. They are glycols, phenoxyethanol, and palm oil.

1. Glycols: There are many versions of glycols and while not all glycols are harmful to your health, throughout the years we came across more and more glycol ingredients that were once deemed safe but were recently found to be toxic. Therefore, we have decided to remove all glycols from our formulation. Glycols are carcinogenic, inflammatory, and can affect the function of your central nervous system with repeat and long term exposure.

2. Phenoxyethanol: This ingredient is considered safe even in the EU under the concentration of 1%. However, if you are layering more than one product containing this ingredient, the combination can easily exceed the 1% safety threshold. In comparison, if you know the water you are drinking consists of 1% poison, would you still drink it?

78% of phenoxyethanol is absorbed into our bloodstream and metabolized by our liver. This ingredient is especially toxic for those who are pregnant, breastfeeding, or are in close contact with infants. Infants oral exposure can acutely affect central nervous system function and when absorbed into your skin, it is an endocrine disrupter, leads to reproductive issues, leads to damage to the developing fetus, and it is an irritant.

3. Palm oil: Palm oil is found in over 95% of skincare products in the market because it is a low cost filler that many brands claim to have moisturizing and anti-aging benefits. To date, there is no sustainable palm oil, not even RSPO palm oil. Here are some reasons we need to remove palm oil from our daily routine:

- It is high in oleic acid and saturated fat, it triggers inflammation in our body, causes skin irritation, and clogs our pores.

- Rainforests are the most biodiverse habitat on the planet, but due to mass land clearing for palm plantations, many animal species are becoming extinct.

- 80% of large wildfires are originated on palm oil and pulpwood concessions caused by the slash and burn technique of quickly clearing the land. Every year, thousands of people die from toxic smoke inhalation and millions of tons of carbon emissions released into our atmosphere.

- Most of the people who work at these plantations come from poverty stricken areas and a huge percentage come from human trafficking, forced labor, and child labor.

The impact of palm oil in our world is absolutely devastating and it is our responsibility to be more aware of what we are consuming, what we spend our hard earned money on, and the impact we are contributing from the decisions we make daily.

What makes Eternal Youth expensive

1. Most brands have less than 5 active ingredients in one product because they are the most expensive ingredients in any formulation. Eternal Youth is formulated with 25 active ingredients that are incorporated at the perfect concentration to deliver the highest efficacy to your skin.

2. Each one of our active ingredients are clinically proven ingredients sourced only from the best manufacturers in Switzerland, Italy, France, Japan, Korea, Australia, India, USA, and Canada.

3. Most skincare products are made of 70% water. We considered water as a filler because it doesn't deliver any benefits to our skin. We have replaced water with sour cherry water because it is clinically proven to increase the collagen and elastin synthesis within the skin by 32%. Sour cherry water is 1000 times more expensive than water and it is considered one of our active ingredients.

4. Over 80% of skincare brands currently in the marketplace are white labeled formulations. This means that the base of the formulations are all the same with the exception of allowing brands to customize things like scent and few of its active ingredients. This process takes less than 6 months from ideation to launch with less than 5 prototypes. It is one of the reasons we keep trying so many different products from so many brands and are not seeing much results.

With Eternal Youth, we believe in the speed of quality. We did not settle until we achieved the desired efficacy of replacing multiple products and giving you the results of medical grade products without the exposure of any harmful chemicals. It took our team of chemists and doctors over 5 years and 60 prototypes to finally achieve this purpose and the results speak for themselves.

5. As a Certified B Corp, we have a responsibility to fully adhere to our ethical and sustainability promise. In doing so, the cost incurred throughout every step of our supply chain and only choosing the best vendors and partners is much higher than the average business.

Your skin's pH is the key to flawless skin

As we age, our skins pH level increases to around a pH of 7 or higher. The higher the pH, the more likely our skin experiences issues such as breakouts, wrinkles, large pores, and loss of firmness, whereas a lower pH causes dryness and flakiness in the skin.

Maintaining an optimal pH level is the key to balanced and flawless skin. Optimal skin pH is between 4.5-5.5. Eternal Youth has a pH of 4.0 which means, when used twice daily, it helps to maintain your skin's pH at the most optimal level.

We are next level clean and we are good for our world

Eternal Youth goes beyond the traditional safety standards that have been slowly accepted as the norm in the skincare industry. It delivers the highest performance for your skin while prioritizing your health. In addition to eliminating thousands of ingredients that could cause a negative impact on your health, Eternal Youth is also free from all glycols, phenoxyethanol, and palm oil. 

We crave simplicity. Through all life gives us, there is little time to be overwhelmed and confused by a multi-step routine. These routines often lead to layering products that were not designed to be used together which may cause harmful chemical interactions especially when combined with sun exposure. Eternal Youth not only protects you, but also eliminates the need for using multiple products while delivering optimal performance. Its multi-correctional and multi-functional formulation is designed to simplify and to give you that flawless captivating glow we all strive for. Eternal Youth is kind to your skin and to our world.

At Purana Skincare, we embrace the benefits of small batch production. Each product is meticulously crafted with precision and care, ensuring the highest standards of purity and efficacy. Small batches allow us to make a greater impact on our planet and focus on every detail, from sourcing the finest ingredients to maintaining the integrity of the formulation. Every drop of Eternal Youth tells a story of dedication and devotion to your radiant well-being.

Application

From the earliest sunrise to sundown, Eternal Youth is designed for use in the morning and at night. Immediately after cleansing your skin, while it is still damp, gently massage ~3 pumps over your face, neck, and décolletage. Do so mindfully and gently; take this moment for yourself. Give your delicate eye area a gentle grace of Eternal Youth by lightly dabbing on the area. Press your fingers into your skin with conscious intention for approximately ten seconds to boost absorption. Once it is fully absorbed, protect your skin by applying sun protection as the finishing touch in your morning routine. 

Eternal Youth is best applied on its own with no interference from additional serums, moisturizers, eye creams, and face oils. If more hydration is needed, simply grace your skin with an additional layer or with an extra application throughout the day.

Appreciate this moment as you walk through the journey of self-love. Upon application, embrace a slight tightening sensation that unveils the first sign of your radiant transformation.

The power of consistency

Remember to keep your skin exfoliated for better absorption of Eternal Youth. This means, gently exfoliate two to three times a week using an exfoliant that is suitable for your skin type.

For best results, embrace Eternal Youth twice daily for an ongoing serenade to your skin. This allows Eternal Youth to keep your skin pH level at its optimal level all day and all night giving you the healthiest skin. Many of our customers have seen significantly better results when applying twice daily in comparison to once daily.

To preserve the brilliance of your skincare treasure, kindly ensure Eternal Youth is stored away from any source of light. While your bottle is crafted with UV protection, an extra layer of care ensures every drop continues to deliver miraculous benefits to your skin.

Our Products are 100% Free From

Artificial colors | Artificial fragrance | BHA & BHT | Fillers | Parabens | PEGs & PPGs | Sulphates | Mineral oils | Petrolatum/paraffin | Irritating alcohols | EDTA | DEA & MEA | Phthalates | Glycols | Synthetic retinol | Formaldehyde | Hydroquinone | Cyclomethicone & dimethicone | Toxic preservatives | Silicones | Phenoxyethanol | Essential oils | Ingredients of animal origin | Palm Oil and its derivatives | Thousands of other ingredients that are potential skin irritants and could cause negative implications to your health. 

Customer Reviews

Based on 24 reviews
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Nicole Austin
Very luxurious

I’ve been using the eternal youth for a little over a month now and I’ve noticed the texture of my skin is changed and complexion is brighter. I havnt noticed my fine lines and wrinkles disappear yet but I am hopeful with continued use. Also the customer service is A+ I had a few questions when I first started using the product and Hazel has been so wonderful to me through my skin journey ❤️ I highly recommend investing in this company. They care ❤️

L
Laura S
Will not order again

This serum has an unpleasant consistency, and look,. It is sticky and cloudy white, strange smell. . It is not an enjoyable pleasant experience to put it on. So at this price, I will not be re-ordering.
The positives are they do a beautiful job with the packaging and boxing and wrapping. However I don’t think I will be using this product long enough to even see if it makes any miraculous difference.

Hi Laura,

Thank you for sharing your feedback with us. We are very sorry that the texture of our concentrate did not meet your expectations. This is the first feedback we have received in this regard. Our formulation is fragrance free and free from artificial colors. The scent and color of the formulation comes from its natural origins where it gives a very mild herbaceous scent which dissipates after application. As for the slight initial stickiness, it comes from our natto active ingredient. One of its benefits is to create an invisible barrier on your skin to further protect your skin from external stressors and once the product is fully absorbed it shouldn’t feel sticky anymore. We understand that not all products will work for everyone and we are so very proud of our formulation. Our concierge team will reach out to you via email to offer further guidance to ensure your satisfaction not only with our product but with overall brand experience. You are what makes us great♥️

B
Brad Kauffman
Magic in a bottle!

As a professional man, I feel it’s important to show up with my best foot forward. Adding Eternal Youth to my self-care routine has led to numerous complimentary comments and unexpected reactions. While in a grocery store, a young lady randomly came up to me and asked my age, when I told her my age she got a big smile on her face and said “I don’t know what you’re doing, but whatever it is, keep doing it”.
Eternal Youth is where it’s at! There’s magic in this fancy little purple bottle.

J
Jessica Shahi
Amazing for my sensitive skin

I was skeptical about this product, but after trying it for 3 weeks I noticed a significant brightness and my skin tone was evened out. No more rashes from my eczema on my face! I even got compliments in the elevator despite not wearing any makeup. We'll worth it as I've eliminated many other products due to this being so effective!

C
Courtney Buhler
Such a simple process, with a huge difference.

I started using Purana when I was pregnant as I wasn't able to safely use my medical grade skin care or retinols that I had previously been on during my pregnancy. Interestingly, I had a skin Visia scan of my skin prior to being pregnant so I had a good baseline of my skin health. After I had my son, I went in for another scan and was expecting to see that my skin had worsened as I didn't think Purana would be as effective as my medical grade retinols etc. However, almost EVERY metric improved. Skin damage, dryness, redness, all improved and all I was using was Eternal Youth! I could not believe it. Prior to pregnancy I used a 6 step medical grade process, and purana single handedly improved all of my metrics and was the only thing I needed. Not only that, but it was safe for me and my baby! I cannot say enough good things... everyone should be on this (natural) magic potion!

FAQs

How long will one bottle last?

When used twice daily, the first bottle of Eternal Youth 40ml will last 4-6 weeks. Your second bottle will last 8-10 weeks and your third bottle will last about 12 weeks. Our travel size will last 10-14 days.

The longer you use Eternal Youth, the healthier your skin gets and the less you will need making it last longer. Our customers who have been consistently using Eternal Youth for over 4 months are finding that Eternal Youth 40ml lasts 3+ months.

What products does Eternal Youth replace?

Eternal Youth is the only product you need after cleansing and exfoliating your skin. It replaces at least 10 products in your skincare routine such as: vitamin C, retinol, hyaluronic acid, peptides and ceramides, stem cells, growth factor, niacinamide, multivitamin complex, day cream, night cream, eye cream, and face oils.

Can I use Eternal Youth in conjunction with other products?

Eternal Youth is intentionally formulated to give your skin absolutely everything it needs to thrive. We want the best for your skin and to protect you from active overload or exposure to unnecessary toxins. In maintaining the integrity of the concentrate to perform at its best, we recommend to use it on its own and without the interference of other products.

If you have extremely dry skin or are going through hormonal changes such as menopause or pregnancy, an additional layer or an extra application throughout the day can be applied.

Enjoy the journey and be patient as it takes time for your skin to truly heal. You will start seeing results in 3 weeks and with consistent twice daily use, you will see your skin transform within 10 weeks.

Does Eternal Youth work for all skin types?

Absolutely! Eternal Youth is an adaptable formula which means that it delivers exactly what your skin needs. If you have dry skin, it delivers an abundant amount of hydration and moisture. If your skin is oily, it will balance your skin. No matter what your skin type is, the concentrate will bring your skin to its healthiest state.

How long until I see results with Eternal Youth?

Eternal Youth begins to work immediately upon the first application and you will notice that beautiful glow. The ingredients in Eternal Youth are 100% skin compatible which means your skin recognizes it and begins to improve immediately. After 3 weeks, you will start seeing your skin transform with a more even toned and smoother texture. You will find that you want to wear less makeup because you no longer want to hide your beautiful skin. The results will increase and compound over time with consistent use.

Is Eternal Youth safe for use during pregnancy and breastfeeding?

Eternal Youth is formulated with zero toxins and every ingredient is designed to stay within the layers of your skin without being absorbed into the bloodstream making it safe to use during pregnancy and breastfeeding. Our founder used the concentrate throughout her pregnancy.

If you feel hesitant, please consult with your doctor to determine your comfort level.

Will my skin purge from using Eternal Youth?

Skin purging can happen when using products with active ingredients that work to increase your skin cell's regeneration and turnover.

Eternal Youth was developed to minimize the purging process by slowly delivering active ingredients into your skin, however, it is still a possibility. We found less than 1% of our customers experience a purging period. You are more likely to experience a purging process if you are experiencing hormonal fluctuations such pregnancy, breastfeeding, or menopausal. We highly recommend you to continue the use of Eternal Youth for at least 8 weeks to see best results. We promise, you will not regret it as you start seeing your new, healthier skin unfolds. Consistency is power and patience is key 💜

What can I expect if I experience skin purging?

During the purging period, you might experience little breakouts and/or dryness/flakiness. This is a sign your skin is detoxing and clearing all impurities that are deep within your skin. It takes 28 days for full skin turnover and depending how much impurities is deep within the skin, the purging process takes at least one turnover cycle.

If you have any further questions or require any assistance, our concierge are more than happy to assist you at beyondskincare@puranaskincare.com

What can I do if my skin is purging?

Only less than 1% of our customers experienced a purging period. Here are some things you can do to improve your experience during the purging process:

1. You can slowly incorporate Eternal Youth into your routine by applying it only every other night for one week, then increase application to every night for another week, and finally twice daily the week after.

2. If your skin is dry and flaky, an additional mild moisturizer without any active ingredients can be applied.

3. If you are experiencing breakouts, a topical acne treatment and spot treatment can be used.

What is the shelf life of Eternal Youth?

Our small batch production allows us to deliver only the freshest products directly from our lab to you without having to store it in inventory for long periods of time. Once opened, the shelf life is 12 months.

How do I properly store Eternal Youth?

To preserve the brilliance of your skincare treasure, kindly ensure that Eternal Youth is stored away from any source of light and extreme temperatures. While your bottle is crafted with UV protection, an extra layer of care ensures that every drop continues to deliver its miraculous benefits to your skin.