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Eternal Youth | Advanced Rejuvenation Concentrate

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$488.00 CAD
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$488.00 CAD Save $-488.00 CAD (%)

Imagine falling in love with your skin all over again. Eternal Youth was developed with the philosophy that our skin has the powerful ability to revitalize and rejuvenate itself when nurtured with the right balance of nutrients.

With over 100 vitamins, minerals, amino acids, fatty acids, and proteins, it is a skincare powerhouse that redefines your skincare routine. Say goodbye to the overwhelm of cluttered shelves because Eternal Youth replaces at least 10 products without compromising effectiveness.

Finally, this is the one step routine that works.

Less product, less waste, healthier skin, healthier planet.

    100% plant derived and nontoxic ingredients
    Fragrance Free
    Palm Oil Free
    EU compliant formulation
    Made in Canada
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    Because you can't walk around with filters on. Eternal Youth highly concentrated formula is your real life filter because it gives you noticeable radiance that people can't help but compliment you.

    For thousands of years, living water is considered a symbol of nourishment and renewal. Sour cherry water is known as living water because it increases the skin's collagen and elastin synthesis by 32%. This exceptional water was chosen as the foundation of Eternal Youth because when combined with 25 powerful biotechnology active ingredients and 7 intentionally chosen botanical oils, it gives you complete skin transformation with no fillers and only the best for your skin. Each active ingredient in Eternal Youth pH balanced formula is clinically proven to support skin regeneration at the cellular core to deeply nourish your skin, delivering lasting results and renewed vitality.

    With the help of top chemists and doctors, our founder spent 5 years developing this transformational formula. Faced with many challenges, she was steadfast in her vision to create a product that replaces every serum, toner, essence, facial oil, day cream, night cream, and eye cream while delivering distinct undeniable results. After 60 prototypes, Eternal Youth does exactly that.

    Eternal Youth is a journey, designed for you and created by us. We serve to be your confidant in the relationship you have with your skin. Take a breath and a moment to yourself, envision a noticeably smoother, youthful, and more luminous skin. An exceptional formulation that awakens and breathes new life to your skin.

    In one simple step, Eternal Youth delivers the results of a multi-step routine giving you a captivating complexion that glows with ageless radiance. 

    Disrupting the world of skincare

    Eternal Youth goes beyond the traditional safety standards that have been slowly accepted as the norm in the skincare industry. It delivers the highest performance for your skin while prioritizing your health. In addition to eliminating thousands of ingredients that could cause a negative impact on your health, Eternal Youth is also free from all glycols, phenoxyethanol, and palm oil. 

    We crave simplicity. Through all life gives us, there is little time to be overwhelmed and confused by a multi-step routine. These routines often lead to layering products that were not designed to be used together which may cause harmful chemical interactions especially when combined with sun exposure. Eternal Youth wants to not only protect you, but it also eliminates the need for using multiple products while delivering optimal performance. Its multi-correctional and multi-functional formulation is designed to simplify and to give you that flawless captivating glow we all strive for. Eternal Youth is kind to your skin and to our world.

    At Purana Skincare, we embrace the beauty of small batch production. Each product is meticulously crafted with precision and care, ensuring the highest standards of purity and efficacy. Small batches allow us to make a greater impact on our planet and to focus on every detail, from sourcing the finest ingredients to maintaining the integrity of the formulation. Every drop of Eternal Youth tells a story of dedication and devotion to your radiant well-being.

    How it works

    Eternal Youth is not your normal skincare but getting compliments on your skin will be a normal part of your day. It is your personal confidence booster.

    How it works:

    • Increases cell turnover and regeneration for a healthy radiance.
    • Potent antioxidant that neutralizes free radicals and pollution to prevent skin damage and delay aging. 
    • Revitalizes skin stem cells for an improved skin texture and structure. 
    • Deeply hydrating, moisturizing, and nourishing for a plump and healthy-looking skin.
    • Restores skin elasticity and firmness for youthful looking skin. 
    • Strengthens skin protective barrier and restores optimal skin microbiome for a brighter and healthier complexion. 
    • Smooth wrinkles and fine lines by stimulating collagen and elastin production.
    • Reduces dark spots, scars, and hyperpigmentation for an even toned complexion. 
    • Reduces dark eye circle and puffiness for a rejuvenated complexion.
    • Anti-inflammatory and calms irritated skin. 
    • Tightens pores and purifies the skin.


    • From the earliest sunrise to sundown, Eternal Youth is designed for use in the morning and at night. Immediately after cleansing your skin, while it is still damp, gently massage 2-3 pumps over your face, neck, and décolletage. Do so mindfully and gently; take this moment for yourself. Give your delicate eye area a gentle grace of Eternal Youth by lightly dabbing on the area. Press your fingers into your skin with conscious intention for approximately ten seconds to boost absorption. Once it is fully absorbed, protect your skin by applying sun protection as the finishing touch in your morning routine. 
    • To maximize your desired results:
    • Remember to keep your skin exfoliated. This means, gently exfoliate two to three times a week using an exfoliant that is suitable for your skin type. 
    • Eternal Youth is best applied on its own with no interference from additional serums, moisturizers, eye creams and face oils.


    Please refer to this list on our website for the most accurate ingredient list.

    Prunus Cerasus Fruit Water, Carthamus Tinctorius Oleosomes, Polyglyceryl-4 Laurate and Polyglyceryl-6 Laurate, Hydrolyzed Xanthomonas Campestris Polysaccharide, Spirulina Platensis Extract, Hibiscus Sabdariffa Flower Extract, Saccharide Isomerate, Terminalia Ferdinandiana Fruit Extract, Lactobacillus Bulgaricus Ferment Filtrate, Chenopodium Quinoa Seed Extract, Phytol, Rosa Canina Fruit Oil, Centella Asiatica Extract, Oryza Sativa Extract, Haematococcus Pluvialis Extract, Yeast Ferment Extract, Tuber Magnatum Extract, Citric Acid, Dimethyl Isosorbide, Gluconolactone, Argania Spinosa Kernel Oil, Pullulan, Ergothioneine, Tricholoma Matsutake Mycelium Ferment Extract, Hydrolyzed Sodium Hyaluronate, Trehalose, Bakuchiol, Sodium Polyglutamate, Glycosphingolipids, Glycolipids, Tremella Fuciformis Sporocarp Extract, Phospholipids and Panthenol, Saponaria Pumila Callus Culture Extract, Moringa Oleifera Seed Oil, Opuntia Ficus Indica Seed Oil, Camellia Japonica Seed Oil, Crocus Chrysanthus Bulb Extract, Sodium Carboxymethyl Beta-Glucan, Acacia Senegal Gum, Glycerin (Rapeseed), Averrhoa Carambola Fruit Extract, Passiflora Incarnata Fruit Extract, Actinidia Chinensis Fruit Extract, Garcinia Mangostana Extract, Ananas Sativus Fruit Extract, Punica Granatum Extract, Litchi Chinensis Fruit Extract, Zizyphus Jujuba Fruit Extract, Psidium Guajava Fruit Extract, Sclerotium Gum, Sodium Phytate, Xanthan Gum, Sodium Citrate, Helianthus Annuus Seed Oil, Rosmarinus Officinalis Leaf Extract, Isomalt, Sodium Benzoate, Lecithin(Sunflower)

    clinical trial results and benefits

    Our synergistic active ingredients are designed to be highly bioavailable meaning that your skin easily recognizes it and starts working to renew, rejuvenate, and awaken your skin. A breathe of new life for an ageless and timeless complexion.

    Sour Cherry Water


    • Stimulates skin cell’s growth factor synthesis by 32% for a younger looking skin
    • Provides deep hydration and moisture to the skin
    • Deeply nourishing for the skin
    • Stimulates collagen and elastin synthesis to smooth fine lines and wrinkles

    Glucoronic Acid

    Clinical trial results:

    • After 24 hours, 27% increase in skin cells oxygen level.
    • After 24 hours, a 39% increase in skin cells energy level.
    • After 14 days, 205% increase in skin radiance.
    • After 14 days, 50% improvement in skin texture.



    • Free radical scavenging.
    • Increases cell regeneration.
    • Increase moisture in the skin.
    • Antibacterial.
    • Potent antioxidant.
    • Prevent water loss from the skin as it helps absorb water from the air and into the skin.

    Hibiscus Flower Acid


    • Accelerates skin cell renewal.
    • Resurfaces and exfoliates the skin while boosting its moisturization.
    • Rejuvenates without irritation in comparison to other acids.
    • Improves radiance and more even skin tone.
    • Smooth skin texture, wrinkles, and fine lines.
    • Stimulates collagen synthesis.

    Clinical trial results:

    • After 13 days, 39% improvement in skin cell renewal.
    • After 7 days, 10% improvement in moisturization.

    Moisture binding sugar complex

    Clinical trial results:

    • After 3 hours, 50% improvement in skin hydration.
    • After 2 weeks, 75% improvement in skin smoothness.
    • After 2 weeks, 68% improvement in skin softness.
    • After 4 weeks, 50% reduction in skin tightness.
    • After 4 weeks, 80% improvement in skin hydration.
    • After 4 weeks, 85% reduction in itchiness caused by dryness.
    • After 4 weeks, 72% reduction in skin flakiness.
    • After 4 weeks, 20% improvement in skin’s barrier function.

    Kakadu Plum

    Clinical trial results:

    • After 24 hours, increase vitamin C content in the skin by 106%.
    • After 24 hours, increased antioxidant activity in the skin by 79%
    • After 24 hours, increased pro-collagen level by 68%
    • After 24 hours, increased hyaluronic level in the skin by 59%
    • After 14 days, increased skin renewal activity by 90%
    • After 30 days, 39% reduction in wrinkles.
    • After 30 days, 30% increase in skin luminosity.

    Pre and Probiotic

    Clinical trial results:

    • After 24 hours, 42% increase in the cell's oxygen level and metabolic function.
    • After 24 hours, 45% increase in skin protective capability against free radicals to protect the skin from cellular damage.
    • After 24 hours, 71% reduction in irritated skin.

    Quinoa Seed Extract

    Clinical trial results:

    • After 7 days, 82% improvement in skin cell’s growth factor activity.
    • After 7 days, 21.8% reduction in under eyes fat deposits.
    • After 28 days, 75% reduction in wrinkles and fine lines around the eyes.
    • After 28 days, 37% reduction in undereye bags and puffiness.
    • After 28 days, 31% improvement in skin firmness around the eyes.

    Spreading Earthmoss

    Clinical trial results:

    • After 24 hours, 40% increase in cell nucleus health in old cells in comparison to young cells.
    • After 7 days, 40% increase in hydration.
    • After 7 days, 20% decrease in wrinkles.
    • After 7 days, 20% improvement in skin tone.
    • After 14 days, 60% increase in hydration.
    • After 14 days, 30% decrease in wrinkles.
    • After 14 days, 40% improvement in skin tone.

    Gotu Kola

    Clinical trial results:

    • After 1 hour, 59% increase in hydration
    • After 7 days, 40% reduction in inflammation
    • After 6 months, 60% improvement in firmness and elasticity.

    Rice Water Extract


    • Brightens the skin overall complexion
    • Helps in delaying the formation of fine lines and wrinkles
    • Soothes inflamed and irritated skin
    • Helps tightens the skin and reduce the appearance of pores


    Clinical trial results:

    • After 24 hours, 55% decrease in inflammation
    • After 28 days, 30% reduction in the formation of fine lines and wrinkles.
    • After 24 hours, the skin cells barrier is strengthened by promoting cellular balance to plump the cells and prevent cell damage.

    White Truffle Extract

    Clinical trial results:

    • After 15 days, more than 45% increase in skin hydration.
    • After 4 weeks, more than 35% increase in skin elasticity.
    • After 4 weeks, delivers filler effect to the skin of more than .39mm
    • After 4 weeks, 12.8% reduction in wrinkles.

    Lion's Mane Mushroom


    Matsutake Mushroom


    Low Molecular Weight Hyaluronic Acid



    Clinical trial results:

    • After 6 weeks, 30% reduction in acne lesions and comedones.
    • After 12 weeks, 25% decrease in wrinkle depth
    • After 12 weeks, 25% decrease in skin roughness and pores
    • After 12 weeks, 12% more collagen (type 1,3 and 4) is produced in the skin in comparison to retinol.

    Natto (Fermented Soybeans)

    Clinical trial results:

    • After 3 hours, decreases water loss by 50%
    • After 28 days, it is 15% more effective in retaining moisture in the skin compared to hyaluronic acid.
    • After 28 days, 52.5% decrease in facial spots and hyperpigmentation.
    • After 28 days, 30% increase in skin cells density.
    • After 6 weeks, 10% increase in collagen level in the skin
    • After 6 weeks, 15% increase in elastin fibers found in the skin.
    • After 12 weeks, 80% improvement in skin tone evenness.
    • After 12 weeks, 40% increase in skin resiliency, luminosity, and radiance.


    Clinical trial results:

    • After 28 days, 52% improvement in skin texture and pores.
    • After 28 days, 85% improvement in clearer and fresher complexion.
    • After 28 days, 85% improvement in skin luminosity and brightness.
    • After 28 days, 47% more elastin in the skin.
    • After 28 days, 70% improvement in firmness and tone. 
    • After 1 hour, 50% increase in hydration on the outer layer of the skin.
    • After 28 days, 82% reduction in elastase activity.
    • After 1 hour, a 39% increase in antioxidant activity in the skin.

    Snow Mushroom

    Clinical trial results:

    • 62% of trial participants preferred the feel of snow mushroom solution over hyaluronic acid.
    • After 24 hours, Superoxide dismutase enzyme activity improved by 30% to protect skin from free radical damages.
    • After 4 weeks, the skin is 2.6 times more hydrated.
    • After 4 weeks, skin ability to retain water is increased by 50%.
    • After 4 weeks, skin barrier function is improved by 30% resulting in a decrease in water loss.

    Pro-vitamin B5


    • Improves moisture retention in the skin deep within the tissue.
    • Prevents trans-epidermal water loss.
    • Boosts skin barrier function to lock in moisture and prevents it from escaping.
    • Speeds up wound healing.
    • Anti-inflammatory.
    • Soothes irritated skin.
    • Reduce hyperpigmentation and scarring.
    • Accelerates skin cell’s turnover.

    Clinical trial results:

    • After 15 days, 30% increase in skin water content.
    • After 15 days, 25% reduction in transepidermal water loss and strengthening the skin barrier function.

    Rare Alpine Flower Stem Cells

    Clinical trial results:

    • 35% higher protection of the dermal stem cells against harmful effects of UV and visible light.
    • 27% improvement of the dermal stem cells and regeneration of skin stem cells when exposed to UV and visible light.
    • After 28 days, 20% improvement in skin density.
    • After 28 days, 50% improvement in wrinkle depth.
    • After 28 days, more than 14% improvement in skin elasticity and firmness.

    Snow Crocus Flower Extract

    Clinical trial results:

    • After 24 hours, there’s 12x elastin fibre formations in comparison to placebo.
    • After 72 hours, there’s 4.6x more growth factor in the skin in comparison to placebo.
    • After 28 days, skin firmness has increased by 13%.
    • After 2 weeks, collagen density is increased by more than 115%
    • After 2 weeks, elastin density is increased by more than 25%


    Clinical trial results:

    • 2x more powerful than Lidocaine in reducing pain, itching and irritation on the skin.
    • After 14 days, loss of hydration is reduced by 50%.
    • After 14 days, skin cell regeneration and barrier function are increased by 30%. 
    • After 28 days, despite exposure to UV stresses skin firmness is improved by 80%
    • After 5 days of UVA radiation, oxidation and photo aging is reduced by 60%.
    • After 28 days, 17% decrease in wrinkle depth.

    Superfruit Enzyme Complex


    Our Products are 100% Free From

    Artificial colors | Artificial fragrance | BHA & BHT | Fillers | Parabens | PEGs & PPGs | Sulphates | Mineral oils | Petrolatum/paraffin | Irritating alcohols | EDTA | DEA & MEA | Phthalates | Glycols | Synthetic retinol | Formaldehyde | Hydroquinone | Cyclomethicone & dimethicone | Toxic preservatives | Silicones | Phenoxyethanol | Essential oils | Palm Oil and its derivatives | Thousands of other ingredients that are potential skin irritants and could cause negative implications to your health. 

    Our Products are 100% Free From

    Artificial colors | Artificial fragrance | BHA & BHT | Fillers | Parabens | PEGs & PPGs | Sulphates | Mineral oils | Petrolatum/paraffin | Irritating alcohols | EDTA | DEA & MEA | Phthalates | Glycols | Synthetic retinol | Formaldehyde | Hydroquinone | Cyclomethicone & dimethicone | Toxic preservatives | Silicones | Phenoxyethanol | Essential oils | Palm Oil and its derivatives | Thousands of other ingredients that are potential skin irritants and could cause negative implications to your health. 

    How long will one bottle last?

    One bottle will last 6-8 weeks when used as directed. The longer you are using the concentrate, the healthier your skin gets and the less you need which makes the bottle lasts even longer.

    What products can Eternal Youth replace?

    Eternal Youth is the only product you need after cleansing and exfoliating your skin. It replaces all of your serums, toner, essences, day cream, night cream, facial oil, and eye cream. It has an abundant level of bioavailable vitamin C, non irritating retinol, hyaluronic acid, niacinamide, ceramides, stem cells, and many other ingredients that are essentials to your optimal skin health.

    Can I use Eternal Youth in conjunction with other products?

    Eternal Youth is intentionally formulated to give your skin absolutely everything it needs to thrive. We want the best for your skin and to protect you from actives overload or exposure to unnecessary toxins. In maintaining the integrity of the concentrate so that it can perform at its best, we recommend to use the concentrate on its own and without the interference of other products.

    Does Eternal Youth work for all skin types?

    Absolutely! Eternal Youth is an adaptable formula which means that it gives you what your skin needs. If you have a dry skin, it delivers an abundant amount of hydration and if your skin is oily, it balances it out. No matter what your skin type is, the concentrate will bring your skin to its healthiest state.

    How long until I see results with Eternal Youth?

    Eternal Youth begins to work immediately upon the first application and you will notice that beautiful radiance. The ingredients in Eternal Youth are 100% bioavailable which means your skin recognizes it for it to work immediately and the results will increase over time.

    Is Eternal Youth safe for pregnancy and breastfeeding?

    Eternal Youth is formulated with zero toxins and every ingredient in Eternal Youth stays in your skin to do its magic without being absorbed into the bloodstream making it safe for use during pregnancy and breastfeeding.

    If you still feel hesitant, please do consult with your doctor to determine your comfort level.

    What is Eternal Youth shelf life?

    Our small batch production allow us to deliver only the freshest products directly from our lab to you without having to store it in inventory for long periods of time. Once opened, the shelf life is twelve months.

    How to properly store Eternal Youth?

    To preserve the brilliance of your skincare treasure, kindly ensure that Eternal Youth is stored away from any source of light and extreme temperatures. While your bottle is crafted with UV protection, an extra layer of care ensures that every drop continues to deliver its miraculous benefits to your skin.

    Letters of Love and Gratitude

    • I am LOVING the concentrate and my skin! It is my new addiction. It truly is the holy grail of skincare - liquid gold for the face really. I can actually feel it working the moment I put it on and it has surpassed my expectations as someone who have used many medical grade products. I am a forever client. I'm way overdue for botox and I don't even feel like I need it because my skin is so beautiful!

      Jenna V Combination skin
    • "I used Eternal Youth for 2 weeks, I am 55 years old and I have never seen anything work like that. It cleared up some skin blemishes that just wouldn't go away and it significantly reduced the melasma on my forehead. Nothing has ever worked like this before and I wish I started using this sooner! The concentrate is also very hydrating and moisturizing, it keeps my skin very supple during dry Canadian winter. This is going to be a worldwide sensation."

      Kim F Mature combination skin
    • "I've been using clean skincare for years and tried so many brands available. While there are a lot of really good brands, I have never used any that works as well as Eternal Youth. In just over a week, my skin is so much smoother, it looks more plumped and very hydrating! The sun damage I have from tanning for over 25 years has faded and the fine lines around my mouth looks much better."

      Samantha P Very dry skin
    • "I've been using the concentrate for a month, I enjoy the ease of only needing one product that targets the concerns of many products. My skin instantly looks more plump and radiant after application. I have oily skin and the concentrate balances out my oily areas while minimizing pores. I love that it doesn't leave my skin looking matte like many other products for oily skin does. The finish of the concentrate creates a nice base for makeup as well which is a bonus."

      Aimee P Oily skin
    • "I was a bit skeptical replacing all my products and using only one for my skincare. However, after just 2 weeks of using the concentrate my skin looked younger, more radiant, and diminished fine lines. I have very dry skin but the concentrate makes my skin feels balanced and I don't have to wear makeup to get the glow. I am happy to replace all of my morning and night skincare regime with only one! Thank you for making life so much easier. I will definitely be recommending Purana Skincare to all my friends and family."

      Renu A Very dry skin
    • "I love everything skincare and have tried many products from department store brands to medical grade skincare. I believe that we all have a responsibility to take care of the largest organ of our body. I don't like wearing makeup so having great skin is very important to me. I have been using Eternal Youth for 8 weeks and it is very different than any other products I've used, I noticed my skin has a very nice glow and it looks very  even in tone and texture. Aging skin can be tricky but I absolutely love that the concentrate takes care of my toner, serum, and moisturizer as it is an all in one solution and it addresses so many concerns. It makes taking care of my skin so much easier and I look forward to continuing using this!'

      Susie R Combination skin
    • "As a business owner and a mother of 3 little boys, I needed something easy, effective, and clean for my temperamental skin. I've been searching for years and I'm so happy to finally learn about this brand. Eternal Youth really is magic in a bottle as claimed. The ingredients are so much cleaner and healthier than other clean brands, I can feel at ease with this brand and I don't have to worry that my children may be exposed to harmful ingredients. I have never used any other clean skincare that completely calmed my skin while improving so many other aging problems I have. It gives me the glass skin everyone raves about and my skin is so flawless without makeup! I love that it makes my skin feel very nourished and hydrated. There are so many great things about this concentrate and I absolutely love it."

      Amy A Very sensitive skin
    • "I'm 41 years old and have been using the concentrate for about 3 weeks. I love this product and I can definitely see an overall improvement on my skin. I get compliments on how radiant it is and I feel comfortable not having to wear makeup when I go out. The experience I get every time I apply the concentrate is something I look forward to every day, it really does feel like a breathe of new life for my skin. I also love when companies are transparent and honest about their ingredients and ethical practices. It's obvious to me that Purana Skincare has put a lot of effort in making sure our well-being comes first and that they care through their giving initiatives."

      Lisa M Sensitive skin
    • "After using Eternal Youth for about a month,  my skin looks a lot brighter, more hydrated, and pores are smaller. I love the texture of the concentrate, absorbs quickly with no stickiness and I love that it is fragrance free. The one step system is the winning formula, no more layering cream after cream and I see the results of multiple products just by using this concentrate. I am so happy to have found this product."

      Diana B Dry mature skin
    • "I am 65 years old and I was skeptical that this product works as well as everyone claimed it to be. But after 1 week of using it, I can see what the hype is all about! I started noticing a very nice glow on my skin, lifting around my smile lines and eye bags, the overall skin is much firmer, and the pores are significantly less noticeable. I found my skin to be very dry as I get older and my skin feels very hydrated and moisturized using the concentrate without having to use any additional moisturizer.  It is transforming my skin to become healthier and younger looking. I am so glad I tried this and will definitely continue to use it."

      Sandra L Very dry mature skin
    • WOW! This skincare product is amazing! I am in my 70s and my skin was dry, dull, and unhealthy looking. I've been using Eternal Youth for only 2 weeks and the improvement is incredible. My skin already looks rejuvenated, smooth, and has a soft pink glow. The application is so quick and easy, I no longer have to apply any additional moisturizer and my skin stays hydrated throughout the entire day. The feel and texture is absolutely divine and I quite enjoy the fragrance free scent that is barely noticeable. Not only that, the packaging is exquisite, I highly recommend this concentrate for anyone looking to improve their skin!

      marie G Dry mature skin