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⭐️⭐️⭐️⭐️⭐️ "Eternal Youth is quite literally a magic eraser for your face" - Dawn Marie

Eternal Youth | Advanced Rejuvenation Concentrate

Eternal Youth | Advanced Rejuvenation Concentrate

Enjoy $100 off each bottle of Eternal Youth 40ml.

Receive a complimentary 15 ml travel size (valued at $225) when you purchase two 40 ml bottles.

Each 40 ml bottle purchased also gives you one entry to win 4 bottles of Eternal Youth 40ml. The more you purchase, the greater your chance to win.

LIMITED TIME ONLY

Regular price $388.00 CAD
Regular price $488.00 CAD Sale price $388.00 CAD
Sale Sold out

NO TARIFFS FOR OUR U.S COMMUNITY

Imagine falling in love with your skin all over again.

Eternal Youth was created with one simple belief - that your skin already knows how to heal, renew, and thrive when it’s nourished with the right balance of nutrients.

Powered by over 100 active vitamins, minerals, amino acids, fatty acids, and proteins, this advanced concentrate delivers everything your skin needs to flourish. For those who crave simplicity, a single bottle provides complete, nutrient-dense care for your healthiest, most radiant skin. For those who enjoy a multi-step ritual, Eternal Youth integrates seamlessly into any routine, amplifying the results of every product you pair it with.

No glycols. No phenoxyethanol. No palm oil. No hormone disruptors.

100% Non-toxic. 100% Effective.

Finally, a skincare ritual that truly works, one that protects your health, respects the planet, and celebrates your skin in its most natural state.

Less product. Less waste. Healthier skin. Healthier planet.

Key Ingredients

  • 01. Sour Cherry Water
  • 02. Stem Cells
  • 03. Dual Acting Peptides
  • 04. Stabilized Vitamin C
  • 05. Pre and Probiotics
  • 06. Niacinamide
  • 07. Multivitamin Complex
  • 08. Skin Identical Ceramides
  • 09. Non-irritating Plant Retinol
  • 10. Bioavailable Antioxidants
  • 11. Exfoliating Acids & Enzymes
  • 12. Hyaluronic Acid

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Our Customer Results

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What is Eternal Youth

In life, you can’t walk around with filters on - until now. Eternal Youth’s concentrated formula acts as your real-life filter, revealing such luminous, healthy skin that compliments become effortless.

For centuries, ancient cultures revered “living water” as a symbol of nourishment, vitality, and renewal. Inspired by this wisdom, Eternal Youth is built on sour cherry water - known as living water - clinically proven to boost collagen and elastin synthesis by 32%. This extraordinary base, combined with 25 advanced biotechnology actives and seven carefully chosen botanical oils, delivers complete skin transformation with no fillers and only the best for your skin.

Every active ingredient in this pH-balanced concentrate supports cellular regeneration, deeply nourishes the skin, and promotes lasting radiance and resilience.

Developed in collaboration with leading chemists and doctors, our founder spent five years and more than sixty prototypes perfecting this transformative formula. The result is Eternal Youth. One intelligent step that delivers the benefits of a complete skincare ritual, giving you a complexion that glows with timeless vitality.

How are we different than other brands

1. We are next level clean. In addition to thousands of ingredients that could cause negative impacts to your health, Eternal Youth is free from all glycols, phenoxyethanol, palm oil, and fillers. These ingredients are highly inflammatory and are endocrine disrupters.

2. Eternal Youth is meticulously formulated to deliver the benefits of an entire skincare routine in one powerful concentrate, replacing at least ten products without compromise. Within every drop, you’ll find the results of your toner, day and night cream, retinol, vitamin C, hyaluronic acid, exfoliating acids, peptides, ceramides, antioxidant serum, face oil, and more.

While Eternal Youth is designed to simplify your ritual, it also seamlessly integrates into any existing routine, enhancing the performance of every product it’s paired with. Whether you seek effortless minimalism or love the indulgence of layering, Eternal Youth adapts to your lifestyle while giving your skin everything it needs to thrive.

3. Eternal Youth delivers the results of a multi-step routine, in one simple step. By using less products, there is less chance of irritations caused by chemical interactions from layering products not meant to be used together. Less products also means less packaging and carbon footprint throughout the supply chain, which means you are also contributing to the well-being of our planet.

4. Eternal Youth is a waterless formula. We have replaced water with sour cherry water because water doesn't deliver any benefits to your skin. Our proprietary technology extracted the complete nutrition of whole sour cherry fruit without the addition of water delivering concentrated nourishment that is 100% bioavailable to your skin.

5. Eternal Youth is an adaptable formula. It is designed to target the root causes of aging and to reverse the damage of your skin cells. It improves how your skin functions internally to rejuvenate and balance your skin. If your skin is dry and dehydrated, it will nourish it with an abundant amounts of moisture and hydration. If your skin is oily, it will balance your skin. When your skin cells are functioning at its best, your skin will be at its healthiest regardless of your skin type.

6. Purana Skincare was founded on the premise of giving back to our community. We are allocating 30% of profits toward charity organizations that focus on providing education and healthcare funding for children who live in underserved communities and organizations that focus on improving the health of our planet.

What makes Eternal Youth so effective

1. Eternal Youth is a waterless formula. We consider water as a filler because it doesn't deliver any benefits to your skin, and we replaced it with sour cherry water. Our proprietary technology extracted the complete nutrition of whole sour cherry fruit without the addition of water delivering concentrated nourishment that is 100% bioavailable to your skin. This is the foundation of Eternal Youth as it increases the efficacy of all the other active ingredients.

2. Eternal Youth is designed to maintain the pH level of your skin at its optimal level throughout the day. When your skin is pH balanced it is able to heal and glow from within.

3. There is absolutely no fillers in the formulation. Every single ingredient in Eternal Youth was chosen to do a specific job at the perfect concentration delivering noticeable and long lasting results for your skin.

4. We use an innovative delivery system of active ingredients made from different types of fruits and plants instead of a harmful delivery system like phenoxyethanol that is found in too many skincare products. Our non-toxic delivery system acts as a carrier that delivers active ingredients where they are needed the most in your skin.

5. All 25 of our active ingredients deliver results that are clinically proven and work synergistically to supercharge the efficacy of the formulation as a whole to improve your skin's health from within.

How does it improve your skin

Eternal Youth is not your normal skincare but getting compliments on your skin will be a normal part of your day. It is your personal confidence booster.

How it works to improve your skin:

  • Increases cell turnover and regeneration for healthy radiance.
  • Potent antioxidant that neutralizes free radicals and pollution to prevent skin damage and delay aging. 
  • Revitalizes skin stem cells for an improved skin texture and structure. 
  • Deeply hydrating, moisturizing, and nourishing for plump and healthy-looking skin.
  • Restores skin elasticity and firmness for youthful looking skin. 
  • Strengthens skin protective barrier and restores optimal skin microbiome for a brighter and healthier complexion. 
  • Smooths wrinkles and fine lines by stimulating collagen and elastin production.
  • Reduces dark spots, scars, and hyperpigmentation for an even toned complexion. 
  • Reduces dark eye circle and puffiness for a rejuvenated complexion.
  • Anti-inflammatory and calms irritated skin. 
  • Tightens pores and purifies the skin.

You vs all the chemicals you can't pronounce

The personal care industry is not a strictly regulated industry. There is a lot of misinformation circulating on the internet and big brands with big marketing budgets have skewed consumers perception of what clean truly means. Going beyond the USA, Canada, and the EU safety regulations, we have restricted over 1300 ingredients that could pose a potential risk to your health.

In addition, we have restricted 3 additional ingredients that are very commonly used by the majority of clean brands but could cause negative implications to your health. They are glycols, phenoxyethanol, and palm oil.

1. Glycols: There are many versions of glycols and while not all glycols are harmful to your health, throughout the years we came across more and more glycol ingredients that were once deemed safe but were recently found to be toxic. Therefore, we have decided to remove all glycols from our formulation. Glycols can be carcinogenic, inflammatory, and can affect the function of your central nervous system with repeat and long term exposure.

2. Phenoxyethanol: This ingredient is considered safe even in the EU under the concentration of 1%. However, if you are layering more than one product containing this ingredient, the combination can easily exceed the 1% safety threshold. In comparison, if you know the water you are drinking consists of 1% poison, would you still drink it?

78% of phenoxyethanol is absorbed into our bloodstream and metabolized by our liver. This ingredient is especially toxic for those who are pregnant, breastfeeding, or are in close contact with infants. Infants oral exposure can acutely affect central nervous system function and when absorbed into your skin, it is an endocrine disrupter, leads to reproductive issues, leads to damage to the developing fetus, and it is an irritant.

3. Palm oil: Palm oil is found in over 95% of skincare products in the market because it is a low cost filler that many brands claim to have moisturizing and anti-aging benefits. To date, there is no sustainable palm oil, not even RSPO palm oil. Here are some reasons we need to remove palm oil from our daily routine:

- It is high in oleic acid and saturated fat, it triggers inflammation in our body, causes skin irritation, and clogs our pores.

- Rainforests are the most biodiverse habitat on the planet, but due to mass land clearing for palm plantations, many animal species are becoming extinct.

- 80% of large wildfires are originated on palm oil and pulpwood concessions caused by the slash and burn technique of quickly clearing the land. Every year, thousands of people die from toxic smoke inhalation and millions of tons of carbon emissions released into our atmosphere.

- Most of the people who work at these plantations come from poverty stricken areas and a huge percentage come from human trafficking, forced labor, and child labor.

The impact of palm oil in our world is absolutely devastating and it is our responsibility to be more aware of what we are consuming, what we spend our hard earned money on, and the impact we are contributing from the decisions we make daily.

What makes Eternal Youth expensive

1. Most brands have less than 5 active ingredients in one product because they are the most expensive ingredients in any formulation. Eternal Youth is formulated with 25 active ingredients that are incorporated at the perfect concentration to deliver the highest efficacy to your skin.

2. Each one of our active ingredients are clinically proven ingredients sourced only from the best manufacturers in Switzerland, Italy, France, Japan, Korea, Australia, India, USA, and Canada.

3. Most skincare products are made of 70% water. We considered water as a filler because it doesn't deliver any benefits to our skin. We have replaced water with sour cherry water because it is clinically proven to increase the collagen and elastin synthesis within the skin by 32%. Sour cherry water is 1000 times more expensive than water and it is considered one of our active ingredients.

4. Over 80% of skincare brands currently in the marketplace are white labeled formulations. This means that the base of the formulations are all the same with the exception of allowing brands to customize things like scent and few of its active ingredients. This process takes less than 6 months from ideation to launch with less than 5 prototypes. It is one of the reasons we keep trying so many different products from so many brands and are not seeing much results.

With Eternal Youth, we believe in the speed of quality. We did not settle until we achieved the desired efficacy of replacing multiple products and giving you the results of medical grade products without the exposure of any harmful chemicals. It took our team of chemists and doctors over 5 years and 60 prototypes to finally achieve this purpose and the results speak for themselves.

5. As a Certified B Corp, we have a responsibility to fully adhere to our ethical and sustainability promise. In doing so, the cost incurred throughout every step of our supply chain and only choosing the best vendors and partners is much higher than the average business.

Your skin's pH is the key to flawless skin

As we age, our skins pH level increases to around a pH of 7 or higher. The higher the pH, the more likely our skin experiences issues such as breakouts, wrinkles, large pores, and loss of firmness, whereas a lower pH causes dryness and flakiness in the skin.

Maintaining an optimal pH level is the key to balanced and flawless skin. Optimal skin pH is between 4.5-5.5. Eternal Youth has a pH of 4.0 which means, when used twice daily, it helps to maintain your skin's pH at the most optimal level.

We are next level clean and we are good for our world

Eternal Youth goes beyond the traditional safety standards that have been slowly accepted as the norm in the skincare industry. It delivers the highest performance for your skin while prioritizing your health. In addition to eliminating thousands of ingredients that could cause a negative impact on your health, Eternal Youth is also free from all glycols, phenoxyethanol, and palm oil. 

We crave simplicity. Through all life gives us, there is little time to be overwhelmed and confused by a multi-step routine. These routines often lead to layering products that were not designed to be used together which may cause harmful chemical interactions especially when combined with sun exposure. Eternal Youth not only protects you, but also eliminates the need for using multiple products while delivering optimal performance. Its multi-correctional and multi-functional formulation is designed to simplify and to give you that flawless captivating glow we all strive for. Eternal Youth is kind to your skin and to our world.

At Purana Skincare, we embrace the benefits of small batch production. Each product is meticulously crafted with precision and care, ensuring the highest standards of purity and efficacy. Small batches allow us to make a greater impact on our planet and focus on every detail, from sourcing the finest ingredients to maintaining the integrity of the formulation. Every drop of Eternal Youth tells a story of dedication and devotion to your radiant well-being.

Application

From the earliest sunrise to sundown, Eternal Youth is designed for use in the morning and at night. Immediately after cleansing your skin, while it is still damp, gently massage ~3 pumps over your face, neck, and décolletage. Do so mindfully and gently; take this moment for yourself. Give your delicate eye area a gentle grace of Eternal Youth by lightly dabbing on the area. Press your fingers into your skin with conscious intention for approximately ten seconds to boost absorption. Once it is fully absorbed, protect your skin by applying sun protection as the finishing touch in your morning routine. 

When using Eternal Youth as part of your existing skincare ritual, apply it as the very first step after cleansing. Its highly concentrated, nutrient-dense formula is designed to penetrate deeply, preparing your skin to absorb and maximize the benefits of everything that follows. Allow it to fully absorb before layering any additional products.

Appreciate this moment as you walk through the journey of self-love. Upon application, embrace a slight tightening sensation that unveils the first sign of your radiant transformation.

The power of consistency

Remember to keep your skin exfoliated for better absorption of Eternal Youth. This means, gently exfoliate two to three times a week using an exfoliant that is suitable for your skin type.

For best results, embrace Eternal Youth twice daily for an ongoing serenade to your skin. This allows Eternal Youth to keep your skin pH level at its optimal level all day and all night giving you the healthiest skin. Many of our customers have seen significantly better results when applying twice daily in comparison to once daily.

To preserve the brilliance of your skincare treasure, kindly ensure Eternal Youth is stored away from any source of light. While your bottle is crafted with UV protection, an extra layer of care ensures every drop continues to deliver miraculous benefits to your skin.

Our Products are 100% Free From

Artificial colors | Artificial fragrance | BHA & BHT | Fillers | Parabens | PEGs & PPGs | Sulphates | Mineral oils | Petrolatum/paraffin | Irritating alcohols | EDTA | DEA & MEA | Phthalates | Glycols | Synthetic retinol | Formaldehyde | Hydroquinone | Cyclomethicone & dimethicone | Toxic preservatives | Silicones | Phenoxyethanol | Essential oils | Ingredients of animal origin | Palm Oil and its derivatives | Thousands of other ingredients that are potential skin irritants and could cause negative implications to your health. 

FAQs

How long will one bottle last?

When used twice daily, the first bottle of Eternal Youth 40ml will last 4-6 weeks. Your second bottle will last 8-10 weeks and your third bottle will last about 12 weeks. Our travel size will last 10-14 days.

The longer you use Eternal Youth, the healthier your skin gets and the less you will need making it last longer. Our customers who have been consistently using Eternal Youth for over 4 months are finding that Eternal Youth 40ml lasts 3+ months.

What products does Eternal Youth replace?

Eternal Youth is the only product you need after cleansing and exfoliating your skin. It replaces at least 10 products in your skincare routine such as: vitamin C, retinol, hyaluronic acid, peptides and ceramides, stem cells, growth factor, niacinamide, multivitamin complex, day cream, night cream, eye cream, and face oils.

Can I use Eternal Youth in conjunction with other products?

Eternal Youth is intentionally formulated to give your skin everything it needs to thrive. It was created to protect your skin from active overload and unnecessary exposure to toxins while delivering complete nourishment and balance.

Designed to perform beautifully on its own, Eternal Youth provides your skin with all the essential nutrients it needs for optimal health and radiance. However, for those who enjoy a multi-step ritual, it can also integrate seamlessly with other products to enhance their effectiveness. Always apply Eternal Youth as the first step after cleansing, allowing it to fully absorb before layering additional products.

Enjoy the journey and be patient, true healing takes time. You’ll begin to notice visible results within three weeks, and with consistent twice-daily use, your skin will transform within ten weeks.

Does Eternal Youth work for all skin types?

Absolutely! Eternal Youth is an adaptable formula which means that it delivers exactly what your skin needs. If you have dry skin, it delivers an abundant amount of hydration and moisture. If your skin is oily, it will balance your skin. No matter what your skin type is, the concentrate will bring your skin to its healthiest state.

How long until I see results with Eternal Youth?

Eternal Youth begins to work immediately upon the first application and you will notice that beautiful glow. The ingredients in Eternal Youth are 100% skin compatible which means your skin recognizes it and begins to improve immediately. After 3 weeks, you will start seeing your skin transform with a more even toned and smoother texture. You will find that you want to wear less makeup because you no longer want to hide your beautiful skin. The results will increase and compound over time with consistent use.

Is Eternal Youth safe for use during pregnancy and breastfeeding?

Eternal Youth is formulated with zero toxins and every ingredient is designed to stay within the layers of your skin without being absorbed into the bloodstream making it safe to use during pregnancy and breastfeeding. Our founder used the concentrate throughout her pregnancy.

If you feel hesitant, please consult with your doctor to determine your comfort level.

Will my skin purge from using Eternal Youth?

Skin purging can happen when using products with active ingredients that work to increase your skin cell's regeneration and turnover.

Eternal Youth was developed to minimize the purging process by slowly delivering active ingredients into your skin, however, it is still a possibility. We found less than 1% of our customers experience a purging period. You are more likely to experience a purging process if you are experiencing hormonal fluctuations such pregnancy, breastfeeding, or menopausal. We highly recommend you to continue the use of Eternal Youth for at least 8 weeks to see best results. We promise, you will not regret it as you start seeing your new, healthier skin unfolds. Consistency is power and patience is key 💜

What is the shelf life of Eternal Youth?

Our small batch production allows us to deliver only the freshest products directly from our lab to you without having to store it in inventory for long periods of time. Once opened, the shelf life is 12 months.

How do I properly store Eternal Youth?

To preserve the brilliance of your skincare treasure, kindly ensure that Eternal Youth is stored away from any source of light and extreme temperatures. While your bottle is crafted with UV protection, an extra layer of care ensures that every drop continues to deliver its miraculous benefits to your skin.